How to Create a Coming Soon Page in WordPress: Step-by-Step Guide

Coming Soon Page in WordPress

Are you launching a new website or making significant updates to your existing one?

Creating a coming soon page in WordPress can be an excellent way to build anticipation and capture leads even before your site is fully live.

In this step-by-step guide, we’ll walk you through the process of creating an engaging and effective coming soon page that leaves a lasting impression on your visitors.

Table of Contents

  1. Introduction
  2. Why You Need a Coming Soon Page
  3. Choosing the Right WordPress Plugin
  4. Installing and Activating the Plugin
  5. Customizing the Page Design
  6. Adding Engaging Content
  7. Integrating Social Media
  8. Collecting Visitor Information
  9. Setting an Expected Launch Date
  10. Previewing the Coming Soon Page
  11. Testing Responsiveness and Compatibility
  12. Enabling SEO Settings
  13. Measuring Performance with Analytics
  14. Creating a Smooth Transition to the Full Site
  15. Conclusion


Creating a “Coming Soon” page in WordPress is a smart and effective way to generate anticipation and build excitement around your website or project before it goes live.

Whether you’re launching a new blog, online store, or any other type of website, a well-crafted coming soon page can help you capture leads, engage your audience, and make a memorable first impression.

In this step-by-step guide, we’ll walk you through the process of creating a captivating coming soon page in WordPress, ensuring that your website launch is a resounding success.

Whether you’re a seasoned WordPress user or just starting, follow along, and you’ll have your coming soon page up and running in no time.

Why You Need a Coming Soon Page

A well-designed coming soon page can:

  • Build Anticipation: Generate excitement about your website’s launch.
  • Capture Leads: Collect email addresses to notify visitors when your site is live.
  • Showcase Branding: Display your logo, color scheme, and brand message.
  • Share Information: Offer insights into the purpose and value of your website.
  • Boost SEO: Give search engines an initial page to index.

Choosing the Right WordPress Plugin

Before you dive into creating your coming soon page in WordPress, the first crucial step is to select the right plugin for the job.

WordPress offers a plethora of plugins, each with its own set of features and customization options. Here’s how to choose the perfect one for your needs:

  1. Define Your Goals: Start by outlining your goals for the coming soon page. Are you looking to collect email addresses, promote your brand, or simply tease your upcoming content? Understanding your objectives will help you pick a plugin that aligns with your goals.
  2. User-Friendly Interface: Look for a plugin that offers a user-friendly interface. You don’t want to spend hours trying to figure out how to use it. A plugin with an intuitive design will save you time and frustration.
  3. Customization Options: Your coming soon page should reflect your brand and message. Ensure the plugin you choose offers a wide range of customization options, including background images, colors, fonts, and layout templates.
  4. Integration Compatibility: Consider whether the plugin integrates seamlessly with your other tools and services. This might include email marketing platforms, social media, or analytics tools. Integration can streamline your marketing efforts.
  5. Mobile Responsiveness: With the increasing use of mobile devices, it’s essential that your coming soon page looks great and functions well on smartphones and tablets. Check if the plugin is mobile-responsive.
  6. SEO-Friendly: Even though your site is under construction, you don’t want to neglect SEO. Choose a plugin that allows you to set a custom title, meta description, and keywords for your coming soon page.
  7. Performance: Performance matters. A slow-loading page can deter visitors. Ensure the plugin you choose is optimized for speed to provide a seamless user experience.
  8. Support and Updates: Consider the plugin’s reputation for support and regular updates. This ensures that it will stay compatible with the latest WordPress versions and that you can get help if you encounter any issues.
  9. User Reviews: Before making your final decision, read user reviews and ratings for the plugin. This can provide valuable insights into other users’ experiences.
  10. Cost: Finally, consider your budget. Some coming-soon page plugins are free, while others may require a one-time purchase or a subscription. Choose one that fits within your budget without compromising on essential features.

Once you’ve carefully evaluated these factors, you’ll be well-equipped to select the ideal WordPress plugin for creating your coming soon page.

With the right plugin in hand, you can proceed to the next steps in this guide with confidence.

Installing and Activating the Plugin

Now that you’ve chosen the perfect WordPress plugin for your coming soon page, it’s time to get it up and running on your website.

Follow these steps to install and activate the plugin:

  1. Log into Your WordPress Dashboard: Access your WordPress website’s admin area by entering your login credentials.
  2. Navigate to the Plugins Section: In the left-hand menu, you’ll find a “Plugins” tab. Hover over it, and you’ll see a dropdown menu. Click on “Add New.”
  3. Search for the Chosen Plugin: In the search bar at the top right, type in the name of the plugin you’ve selected. Hit “Enter” to start the search.
  4. Install the Plugin: Once you’ve found your chosen plugin in the search results, click the “Install Now” button located next to it. WordPress will download and install the plugin for you.
  5. Activate the Plugin: After installation, the “Install Now” button will change to “Activate.” Click on it to activate the plugin. This step is essential to make the plugin fully functional on your site.
  6. Plugin Settings: Depending on the plugin you’ve chosen, there may be specific settings you need to configure. These settings will allow you to customize your coming soon page. Typically, you can find these settings under the “Settings” or “Appearance” sections of your WordPress dashboard. Be sure to go through the settings and tailor the page to your requirements.
  7. Create Your Coming Soon Page: Once the plugin is activated and configured, you can begin creating your coming soon page. This often involves adding content, selecting background images, choosing colors, and designing the layout. Most plugins provide an easy-to-use visual editor that allows you to do this without any coding knowledge.
  8. Preview Your Page: Before making your coming soon page live, use the plugin’s preview feature to see how it will appear to visitors. This allows you to make any necessary adjustments and ensure everything looks and functions as intended.
  9. Set Your Page Live: Once you’re satisfied with the design and content of your coming soon page, it’s time to make it live. Look for an option in your plugin settings to enable or activate the coming soon page. This action will replace your website’s current front page with the coming soon page you’ve created.
  10. Monitor and Test: After your coming soon page is live, periodically monitor it to ensure it’s working correctly. Test any forms or interactive elements to make sure they capture user data as intended.

Congratulations! You’ve successfully installed and activated your chosen plugin and created a captivating coming soon page for your WordPress website.

Your site is now ready to generate excitement and anticipation among your audience before the official launch.

Customizing the Page Design

Most plugins offer a range of customizable templates. Consider these design elements:

  • Headline and Subheadline: Clearly state your website’s purpose.
  • Background Image: Choose an image that aligns with your brand.
  • Color Scheme: Use colors that match your logo and branding.
  • Logo Placement: Display your logo prominently.

Adding Engaging Content

Craft compelling content for your coming soon page:

  • Introduction: Explain what your website will offer.
  • Features: Highlight key features or products/services.
  • Countdown Timer: Build excitement by displaying the launch date.
  • Newsletter Signup: Encourage visitors to subscribe for updates.

Integrating Social Media

Connect your social media profiles:

  • Icons and Links: Add social media icons that link to your profiles.
  • Social Proof: Showcase follower counts or testimonials.

Collecting Visitor Information

Use a lead capture form to gather email addresses:

  • Signup Form: Keep it simple with fields for name and email.
  • Value Proposition: Explain the benefits of signing up.

Setting an Expected Launch Date

Make sure to set a realistic launch date:

  • Accurate Timing: Avoid vague dates like “coming soon.”
  • Transparency: Build trust by sticking to the announced date.

Previewing the Coming Soon Page

Before making your page live, preview it:

  • Thorough Review: Check for any design or content errors.
  • Responsiveness: Ensure the page looks good on various devices.

Testing Responsiveness and Compatibility

Test your page’s performance:

  • Mobile-Friendly: Verify that the page is responsive on mobile devices.
  • Cross-Browser Compatibility: Check how the page appears on different browsers.

Enabling SEO Settings

Optimize your coming soon page for search engines:

  • Meta Tags: Add meta titles, descriptions, and keywords.
  • Robots Exclusion: Prevent search engines from indexing the page.

Measuring Performance with Analytics

Use analytics to track page performance:

  • Google Analytics: Monitor visitor engagement and behavior.
  • Conversion Tracking: Measure how many visitors sign up.

Creating a Smooth Transition to the Full Site

Once your site is ready, make the transition seamless:

  • Notification: Notify subscribers that the site is live.
  • Redirects: Set up proper redirects to ensure a smooth user experience.


Creating a “Coming Soon” page in WordPress is a strategic move that can greatly benefit your website or project.

It sets the stage for a successful launch by building anticipation, engaging your audience, and capturing valuable leads.

In this step-by-step guide, we’ve walked you through the process, from choosing the right WordPress plugin to installing and activating it, and finally, crafting a compelling coming soon page.

By carefully selecting a plugin that aligns with your goals and offers customization, mobile responsiveness, SEO-friendliness, and other essential features, you’ve set the foundation for a standout coming soon page.

Activating your page and fine-tuning its design and content are the final steps to ensuring it makes a lasting impression on your visitors.

Remember that your coming soon page is more than just a placeholder—it’s a powerful tool to create buzz around your website or project.

Use it to showcase your brand, share a glimpse of what’s to come, and capture email addresses to grow your audience.

As you embark on your website launch journey, keep in mind that a well-executed coming soon page can be the key to a successful online presence.

With your WordPress coming soon page in place, you’re on the right track to making a memorable impact when your website goes live.

Best of luck with your launch, and may your website achieve all the success it deserves!


Can I customize the design of my coming soon page?

Absolutely! Most plugins offer various customization options for design elements.

Is a coming soon page necessary for all websites?

While not mandatory, a coming soon page can create anticipation and help you gather leads.

Can I integrate social media widgets on my page?

Yes, you can add social media icons and even display live social media feeds.

Will my coming soon page be mobile-responsive?

Yes, it’s essential to ensure your page looks great on both desktop and mobile devices.

Can I track how many visitors sign up through the page?

Definitely! Utilize analytics tools to measure the effectiveness of your lead capture form.

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